The EXTRACTION
A VIP experience for multipassionate women who are ready to name their medicine and turn it into the clear, compelling body of work they are here to be known for.
AS SEEN IN:
Led by Crystal Mckenzie- former nurse practitioner, therapist, and professional coach with 21 years of diagnostic listening and pattern recognition in the health, wellness, and healing industry.
She has supported everyone from doctors, therapists, coaches, entrepreneurs, and creatives in naming the work they are uniquely positioned to lead.
Let me guess…
You have the certifications. The lived experience. The notes full of ideas. The clients who tell you, “you should teach this.”
You have all the ingredients but can’t figure out the damn recipe for architecting your most profitable program or body of work.
And still, when someone asks what you do or what your next offer is, you feel yourself circling. Because the work is too deep to squeeze into a niche workbook, and too personal to package with another generic formula.
You are not lacking talent, training, or purpose. You are too close to your own medicine to see the golden thread connecting it all.
I know this terrain because I lived it. I was the woman with more training, more lived experience, and more ideas than I knew what to do with. I invested more than six figures in marketing, messaging, masterminds, coaching, and programs meant to help me “find my niche” and clarify my messaging.
Instead of getting clearer, I became more fragmented. I tried to make separate offers out of relationships, health, business, manifestation, and purpose- without seeing the thread that connected them.
The shift came when I stopped asking, “Which niche should I choose?” and started looking at the patterns that had been present across my life, work, wounds, wisdom, and training. That is where my own Wild Medicine became visible. And it is the work I now do with women who know there is something potent inside them, but need someone skilled enough to help them name it.
THE WILD MEDICINE METHOD
1. Unearth: We trace the recurring themes across your life, work, training, passions, and the experiences that forged you.
2. Name: I reflect back the pattern you cannot see from inside your own story: your unique medicine, your clearest people, and the transformation you are here to lead.
3. Architect: We turn that clarity into a grounded next direction: the body of work, offer pathway, message, and immediate moves that make your work easier to communicate and sell.
Think of it less like choosing a niche and more like finally finding the golden thread that has been weaving through your entire life.
This is for you if:
You have a body of work, a business, or a calling that’s been waiting for you to go all in, and stay in without circling in confusion.
Your work is deep and based on not only your skillset, but your lived experience, but articulating this has felt impossible.
You’re done processing, refining, and perfecting. You’re ready to set fire to the block at its root and build the program of your dreams.
Your work impacts lives, and you know it can grow and become more widely known, and generate massive impact and wealth.
The old way: Choose a niche from a worksheet. Build an avatar. Pick a pain point. Force your work into a marketable box.
The Wild Medicine way: Trace the patterns already running through your lived experience, expertise, wounds, gifts, and body of work- then name the specific transformation only you can lead.
How it works
The 90-Minute Zoom Deep Dive
Where we identify the throughline beneath your lived experience, skills, training, and current ideas.
3 Days of Text & Audio Messaging
So the clarity does not disappear the moment the call ends. We refine the language, work through resistance, and translate what emerged into your messaging, offers, and next steps.
Archicture
We close our work not only with naming the medicine you’re here to deliver, but with an understanding of how this translates and architects your entire body of work, movement, and brand.
The result
You’re at a networking event and someone asks what you do. You don’t freeze or mumble something generic, you clearly and proudly name your medicine, movement, and mission.
You don’t just name your medicine, you understand how everything in your brand and business flows like a well- architected ecosystem.
Your revenue increases because now you can articulate the depth of the medicine beneath the work you’re here to offer your dream clients.
THE INVESTMENT: $555
DM MEDICINE on Instagram if you have questions before applying.
You can keep trying to think your way into clarity, opening another Google doc or the notepad in your phone, taking another training, waiting for the perfect idea to announce itself, or you can let someone with the skill to see patterns, ask beneath-the-surface questions, and reflect your truth back to you help you name what has been there all along. Your work does not need more refining. It needs a clear container, clear language, and your medicine clarified.
HI, I’M Crystal
I’m the woman who walks down the road in the red dress, throwing 24k gold-plated grenades at your perceived limitations and distortions without looking back.
I’ve walked the path of the Medicine Woman for 21 years. I’ve been trained, certified, and initiated by life itself. My work is deep, precise, and potent – and it gets results because I’ve lived every threshold I guide women through.
The medicine isn’t in the credentials.
It’s in the embodiment.
The credentials are the rigor underneath.
CREDENTIALS :
✦ Board-Certified Nurse Practitioner
✦ Certified Integrative Somatic Trauma Therapist
✦ Certified Professional Coach
✦ Certified Somatic Psychedelic Facilitator
✦ Yoga Teacher, Hypnotherapist, Sound Energy Practitioner
Frequently Asked Questions
I'VE ALREADY DONE NICHE WORKBOOKS AND CLIENT AVATAR EXERCISES. WHY WOULD THIS BE DIFFERENT?
Those tools can be useful once you know the heart of your work. The issue is that they cannot extract the deeper pattern across your life, training, instincts, and lived wisdom. The Extraction begins there.
WILL I LEAVE WITH SOMETHING PRACTICAL OR JUST AN EMOTIONAL BREAKTHROUGH?
Both matter. You will leave with language for your medicine, clearer direction for your body of work and next offer, plus three days of support to translate the insight into messaging and action.
Can I continue working with you after the 3 days?
Yes. Many women begin with The Extraction or other single sessions and decide they want to continue with Crystal’s 4- month 1:1 package.
What if I have too many ideas and can’t choose?
You do not need to arrive with one perfect idea. In fact, women often come because they have too many. We use the overlap between them to find what is essential.